Simplifying business for Work-at-Home Mums


Comprehensive help, support and services for building a successful home-based business.
WAHM Website Success

WAHM Website Success

Whether you are setting up a new website for your business and wondering where to start, or have an existing website that isn’t helping you grow your business as much as it should… our FREE Ebook, articles and advice will take your online business to new levels.
Mum-Friendly Business Networking

Mum-Friendly Business Networking

If you’re a Mum (or Dad) running a home-based business wouldn’t it be GREAT to have access to advice and support from like-minded souls? Motivating Mum provides all the benefits of regular networking and business events, with an eye always on making things child and family-friendly.
Work-at-Home Business Advice

Work-at-Home Business Advice

Running a business from home brings great rewards and unique challenges. Boost your knowledge and gain valuable tips and tricks from our library of articles, opinions, hints and advice.

work at home parent businesses

As has been mentioned several times, I never knew what a WAHM or a WAHP was until late 2010 – actually, more correctly, I wan’t familiar with those specific terms. Home-based businesses are a reality of the new 21st century economy, and I believe they offer many benefits for individuals and society as whole. nothing new...

the avallach “vision”

I was fortunate yesterday to receive a timely reminder to pay attention to my core vision; the reason that Avallach Technology exists in the first place. the beginnings At the heart of everything is a strong desire to create a business that provides tools and/or services that cater for the “little guy” – the definition...

eating your own dog food

One of the first decisions ever made about Avallach’s web service offering had nothing to do with features, pricing or some technical thing. Right from day one, the service was designed and intended to be the platform on which the serivce site itself ran. The cliché is that “we eat our own dog food” – however, cliché or...

New Year, Fresh Focus

One of the great things about a New Year is the way it makes you rethink, reshape and re-assess things, pretty much automatically. Even if you are sworn off making New Year resolutions (as I most definitely am), it is almost impossible to escape the New Year effect. Getting Focused One of the things that...

Girls (and Boys) Just Wanna Have Fun

Too many good ideas die premature deaths, victims of over-planning, procrastination and doubt. That’s one of the main reasons I LOVE home-based “hobby” businesses; typically these are operated by people who simply enjoy doing something and decide to earn a few dollars from doing it. No extensive planning process, no 700-page business plan, no time...

Madness or Genius?

“There is no great genius without a mixture of madness”  ~ Aristotle ~ After some recent soul-searching, and focused thinking around the basic idea of “how can Avallach be made even more relevant and valuable to the WAHM community?”, I have introduced a fairly radical new approach. The central element to this stroke of genius...

Just a Reminder

I’ve just read a long, convoluted rant about why you should hire a search engine specialist, how your business is missing out if you don’t and lots of other similar stuff from… you guessed it, someone selling search engine “optimisation” services. So I figured this was a good time to reiterate my previous point –...

Making Sense of Web Stats

“Why is Google under-reporting my web stats?” That question is often asked by friends and clients and to be honest, until recently, I made a number of assumptions about why this seems to happen. I generally attributed things to issues with the javascript, data being lost in the sheer volume processed by the Google servers...

Facebook, Zuckerberg – Wow!

I’ve been in IT for more years than I care (or am able) to remember now, and change is without doubt one of the industry’s constants. The pace of change is unbelievable too. I mean, who hasn’t bought a top-of-the-range computer only to find it is surpassed just weeks later? Even when you’re used to...

The Social Market Place

Perhaps it is because I was born in the “nation of shopkeepers” that online commerce fascinates and interests me so much. Whatever the reason, I am truly excited about the current wave that is just starting to hit our virtual streets; Social Commerce. I’m sure you’ve all heard about “Social Networking” by now, and are...

5 Things You Do Not Need To Ask a Web Developer

Have you noticed how so many web developers and hosting providers offer advice in the form of a checklist? You know the sort of thing… “7 things you need to know before…”, “The 10 Things You Must Ask…”. It’s fantastic isn’t it? All these lovely people freely helping you come to the “right “decision –...

Competitors? Nah. Forget ‘Em!

When you first come up with a business idea, or take your first steps into the world of commerce, you will become susceptible to what I call “red car syndrome”. You know how when you buy a red car, suddenly every other  car on the road is red? So how does this manifest itself in...