One of the great things about a New Year is the way it makes you rethink, reshape and re-assess things, pretty much automatically. Even if you are sworn off making New Year resolutions (as I most definitely am), it is almost impossible to escape the New Year effect. Getting Focused One of the things that...
Too many good ideas die premature deaths, victims of over-planning, procrastination and doubt. That’s one of the main reasons I LOVE home-based “hobby” businesses; typically these are operated by people who simply enjoy doing something and decide to earn a few dollars from doing it. No extensive planning process, no 700-page business plan, no time...
“There is no great genius without a mixture of madness” ~ Aristotle ~ After some recent soul-searching, and focused thinking around the basic idea of “how can Avallach be made even more relevant and valuable to the WAHM community?”, I have introduced a fairly radical new approach. The central element to this stroke of genius...
I’ve just read a long, convoluted rant about why you should hire a search engine specialist, how your business is missing out if you don’t and lots of other similar stuff from… you guessed it, someone selling search engine “optimisation” services. So I figured this was a good time to reiterate my previous point –...
“Why is Google under-reporting my web stats?” That question is often asked by friends and clients and to be honest, until recently, I made a number of assumptions about why this seems to happen. I generally attributed things to issues with the javascript, data being lost in the sheer volume processed by the Google servers...
I’ve been in IT for more years than I care (or am able) to remember now, and change is without doubt one of the industry’s constants. The pace of change is unbelievable too. I mean, who hasn’t bought a top-of-the-range computer only to find it is surpassed just weeks later? Even when you’re used to...
Perhaps it is because I was born in the “nation of shopkeepers” that online commerce fascinates and interests me so much. Whatever the reason, I am truly excited about the current wave that is just starting to hit our virtual streets; Social Commerce. I’m sure you’ve all heard about “Social Networking” by now, and are...
Have you noticed how so many web developers and hosting providers offer advice in the form of a checklist? You know the sort of thing… “7 things you need to know before…”, “The 10 Things You Must Ask…”. It’s fantastic isn’t it? All these lovely people freely helping you come to the “right “decision –...
When you first come up with a business idea, or take your first steps into the world of commerce, you will become susceptible to what I call “red car syndrome”. You know how when you buy a red car, suddenly every other car on the road is red? So how does this manifest itself in...
One of the things you might notice, as you browse through the Avallach Technology website, is a complete avoidance of telling you how we spend weeks or months fine-tuning your content, creating overarching web strategies etc. etc. Why is this? Well it’s not because those things are rubbish; they’re not. So what is it then?...
I just finished reading a piece of spam, wrapped up as an article, bemoaning how people’s heads were being filled with myths and untruths regarding SEO; surprise, surprise, this person offers SEO services. Now I’m not going to deny that SEO (search engine optimisation) has a place in web marketing, however can we please all...
Ever thought about turning your passion or knowledge into a useful and interesting resource? Creating your own ebook can be a fun and exciting way for you to provide great value to the world, and add to your own bottom line at the same time. However, be sure to arm yourself first with some basic...
